With a massive 50% of Brits admitting the first thing they notice about someone is their smile, it’s fair to say we’re a nation obsessed with our teeth.
But, when you then consider 70% of people told a survey by Colgate they felt self-conscious about their teeth, it’s not necessarily for the right reasons.
It’s not surprising then that teeth whitening is becoming an increasingly popular treatment.
So I went on a mission to find out everything there is to know about teeth whitening…
